Yumi Yay


Yumi Yay is a must-have lifestyle brand with indispensable nice-to-have / nice-to-give products that strengthen the mutual bond between parents and child.

And that is precisely why Yumi Yay encourages parents to put magic in the small moments, because these simple rituals will turn out to be the greatest memories for your child.

If you want to know more about the start of Yumi Yay and our values, you can read about it in Our Story. If you want more information, make sure to check our Frequently Asked Questions



The Yumi Yay night lights are also safe toys!

In principle, Finn, Billy, Otti and Tika are the Yumi Yay friends that light up your child’s room at night. But did you know that the Yumi Yay night lights have also been approved as safe toys?

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“I have a bit of Tika and Finn in me.”

Didier Quoistiaux had been working as a painter and illustrator for years when Yumi Yay, his wife's employer, asked him if he wanted to illustrate a children's book. It was a leap of faith, as he had no experience with children's books at all. But he managed to bring the four colourful Yumi Yay friends to life in a magnificent way.

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Which items do you really have to pack in your emergency suitcase? The Yumi Yay night lights!

When you are giving birth in the hospital there are a lot of things you want or have to take with you. For instance, a comfy pair of pyjamas, comfy underwear, some toiletries, your mobile phone charger, outfits for your baby, a few diapers, and much more... But this is something you might not have thought of... Bring a compact night light!

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5 essential tips for a successful bedtime routine

A baby who has trouble getting to sleep, a toddler who is afraid in the dark or a child who constantly asks you to read ‘one more story’... When you as a parent are tired and also need a good night’s sleep, getting young children to settle down for the night is not always easy. A nice and quiet bedtime routine is the best way to ensure your child goes off to dreamland without much hassle.

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3 reasons why reading to your child is fun (and useful!)

Building in a bit of quality time for your children just before they go to sleep is a wonderful thing. It’s a ritual that brings calm, a moment just for the two of you. But honestly? Sometimes, you just don’t have the energy for that final story. We encourage you to still read it. Because it has so many benefits ...

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“Coming up with all these different characters, I loved it!”

Author Hanne Luyten made her debut in 2019 with her book #nietaankindengezinverklappen. In this book, Hanne tells about motherhood in the real world and it was enormously popular among young parents. Hanne could never have imagined that by 2020, she would be writing books for the children of those parents. But when her employer, BABYmatters asked her to write four stories for children, she didn’t hesitate at all.

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