Yumi Yay


Yumi Yay is a must-have lifestyle brand with indispensable nice-to-have / nice-to-give products that strengthen the mutual bond between parents and child.

And that is precisely why Yumi Yay encourages parents to put magic in the small moments, because these simple rituals will turn out to be the greatest memories for your child.

If you want to know more about the start of Yumi Yay and our values, you can read about it in Our Story. If you want more information, make sure to check our Frequently Asked Questions



Seven reasons why the Yumi Yay night lights are so amazing!

Yumi Yay champions bonding moments with your child(ren). That's how the night lights and books came about! A night light is an important calming element in a child's bedroom, but why choose a Yumi Yay night light? Here's an overview of the seven top features of these lights.

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What can my baby see?

And then there was light! Have you ever wondered when your baby can see light and distinguish between different colours? Or do you want to know at what age your baby will fully recognise your face? Then read on, because we’re going to explain everything in this blog. We’ve also included some tips on how to stimulate your baby’s eyesight.

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The Yumi Yay night lights are also safe toys!

In principle, Finn, Billy, Otti and Tika are the Yumi Yay friends that light up your child’s room at night. But did you know that the Yumi Yay night lights have also been approved as safe toys?

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“I have a bit of Tika and Finn in me.”

Didier Quoistiaux had been working as a painter and illustrator for years when Yumi Yay, his wife's employer, asked him if he wanted to illustrate a children's book. It was a leap of faith, as he had no experience with children's books at all. But he managed to bring the four colourful Yumi Yay friends to life in a magnificent way.

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Which items do you really have to pack in your emergency suitcase? The Yumi Yay night lights!

When you are giving birth in the hospital there are a lot of things you want or have to take with you. For instance, a comfy pair of pyjamas, comfy underwear, some toiletries, your mobile phone charger, outfits for your baby, a few diapers, and much more... But this is something you might not have thought of... Bring a compact night light!

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5 essential tips for a successful bedtime routine

A baby who has trouble getting to sleep, a toddler who is afraid in the dark or a child who constantly asks you to read ‘one more story’... When you as a parent are tired and also need a good night’s sleep, getting young children to settle down for the night is not always easy. A nice and quiet bedtime routine is the best way to ensure your child goes off to dreamland without much hassle.

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