The Yumi Yay night lights are also safe toys!

In principle, Finn, Billy, Otti and Tika are the Yumi Yay friends that light up your child’s room at night. But did you know that the Yumi Yay night lights have also been approved as safe toys?

Read more

“I have a bit of Tika and Finn in me.”

Didier Quoistiaux had been working as a painter and illustrator for years when Yumi Yay, his wife's employer, asked him if he wanted to illustrate a children's book. It was a leap of faith, as he had no experience with children's books at all. But he managed to bring the four colourful Yumi Yay friends to life in a magnificent way.

Read more

Which items do you really have to pack in your emergency suitcase? The Yumi Yay night lights!

When you are giving birth in the hospital there are a lot of things you want or have to take with you. For instance, a comfy pair of pyjamas, comfy underwear, some toiletries, your mobile phone charger, outfits for your baby, a few diapers, and much more... But this is something you might not have thought of... Bring a compact night light!

Read more

How do the Yumi Yay night lights work?

Each Yumi Yay night light comes with two animal covers. This means that you have a choice between a set with Billy and Tika and a set with FInn and Otti. You can choose an animal cover with your child(ren) and go on an adventure in the Yumi Yay world. A quick overview of how the lights work and a step-by-step instruction of how to charge the Yumi Yay night lights can be found below!

Read more

5 essential tips for a successful bedtime routine

A baby who has trouble getting to sleep, a toddler who is afraid in the dark or a child who constantly asks you to read ‘one more story’... When you as a parent are tired and also need a good night’s sleep, getting young children to settle down for the night is not always easy. A nice and quiet bedtime routine is the best way to ensure your child goes off to dreamland without much hassle.

Read more

3 reasons why reading to your child is fun (and useful!)

Building in a bit of quality time for your children just before they go to sleep is a wonderful thing. It’s a ritual that brings calm, a moment just for the two of you. But honestly? Sometimes, you just don’t have the energy for that final story. We encourage you to still read it. Because it has so many benefits ...

Read more

“Coming up with all these different characters, I loved it!”

Author Hanne Luyten made her debut in 2019 with her book #nietaankindengezinverklappen. In this book, Hanne tells about motherhood in the real world and it was enormously popular among young parents. Hanne could never have imagined that by 2020, she would be writing books for the children of those parents. But when her employer, BABYmatters asked her to write four stories for children, she didn’t hesitate at all.

Read more

Hurray! Celebrate juvenile book month with the Yumi Yay books!

Hurray, we’ll be celebrating Juvenile Book Month between 1 and 31 March! Because admit it, there’s nothing better than your children entering a fantasy world for a while. This year’s theme is art so perhaps, you can go through some books about art with your children. Or do you prefer to learn magic with one of Harry Potter's books? Perhaps your child likes to read search books and you’re going to search for Wally? Or .... perhaps submerging yourself in the world of Yumi Yay is a good idea?

Read more


... with nothing but interesting and relevant content for parents. (And we won't ever spam you. Promise.)

When you sign up for our newsletter, you agree to the processing of your data as written in our privacy policy. No worries, we attach much importance to your privacy, and we are supercareful when it comes to your personal data!